Propaganda!

• From: http://fashionforwardpr.files.wordpress.com/2008/04/destroy_this_mad_brute_wwi_propaganda_poster_us_version.jpg
  
• The target audience is probably you men of fighting age
• It is very effective, because it evokes a sense of terror, as well as it appeals to the manhood of the target audience (through the image of the woman in distress)
• I think it is fairly overfbearing as is, because it depicts a german soldier as being less than human
• The audience probably wont feel manipulated, because the intent of the poster is to evoke emotion, not to inspire fear
• The tone was appropriate for society at this time, because it depended on a strong notion of manhood, and showed the enemy as sub-human
• I think the slogan will stay in the mind, because it solicits a very angry emotional response, and is very xenophobic in its depiction of germans